TOP-DOWN COMMUNICATION: SOME EXAMPLES OF EXTRA-MUNDANE AND NATURAL PHENOMENA

1.0. INTRODUCTION This unit focuses on potent speech, dream and telepathy as top-down extra-mudane forms of communication. Again, I have been writing on what I consider to be the traditional channels of communication in Africa, drawing extensively from Emu clan among the Ukwuani speaking people of Ndokwa West Local Government Area of Delta State-Nigeria. In…

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INDIGENOUS LANGUAGE, MASS MEDIA AND INFORMATION DISSEMINATION

1.0 INTRODUCTION This unit focuses on the need to use indigenous language in communicating development through the mass media. 2.0 OBJECTIVES At the end of this unit study, you should be able to: Discuss the impact of colonialism on indigenous African languages Identify the need to use indigenous language for communicating development through the mass…

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MEDIA AND COMMUNICATION FOR DEVELOPMENT IN AFRICA – PROSPECTS AND CHALLENGES

1.0 INTRODUCTION The previous unit discussed African popular culture, mass media and development, delving into the communicatrion strategies and channels used in communicating development in Africa. This unit concludes the discussion on the linkages between African popular culture and development, zeroing in on the interplay between indigenous communication and development. It also focuses on mass…

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MYTHS AND LEGENDS

1.0 INTRODUCTION This unit focuses on myths. It defines myths, delving into its place in African communication. It also presents some examples of myths drawing from some geopolitical zones in Nigeria to enhance students understanding of myths. 2.0. OBJECTIVES At the end of this unit study, should be able to: Define myths Discuss communication functions…

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LEGENDS AND FEATURES

1.0 INTRODUCTION This unit focuses on legends. It defines legends, delving into its place in African communication. It also presents some examples drawing from some geopolitical zones in Nigeria to enhance students understanding of legends. 2.0. OBJECTIVES At the end of this unit study, should be able to: Define a legends Discuss the features of…

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AFRICAN POPULAR CULTURE AND COMMUNICATION FOR DEVELOPMENT

1.0 INTRODUCTION The failure of development in Africa is not essentially because of the absence of resources, but the poverty of utilising African communication in development information dissemination. According to Ibagere (1994:94), “Modernisation affects only about twenty per cent of the African people, while the remaining eighty per cent still luxuriate in traditional social patterns…

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VERBAL COMMUNICATION, MASS MEDIA AND INFORMATION DISSEMINATION IN AFRICA

1.0 INTRODUCTION This unit focuses on the application of verbal mode of communication in information dissemination. Drawing from Nigeria, it will examine the concept of indigenous language and the implications of the multilingual nature of African countries in adopting the verbal mode for mass communiction. 2.0 OBJECTIVES At the end of this unit study, you…

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THE USE OF A RADIO INDIGENOUS PUBLIC ENLIGHTENMENT PROGRAMME TO PROMOTE DEVELOPMENT IN NIGERIA

1.0 INTRODUCTION This unit presents an example of interplay between popular culture and mass media in information dissemination drawing from some South Western geopolitical zone in Nigeria. It is hoped that it will enhance students understanding of the the interplay between popular culture and mass media in information dissemination. 2.0. OBJECTIVES At the end of…

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