APPENDICES

Professional Codes In Module 3, Unit 4, we discussed the subject of ethics in public relations. One of the highlights of that unit is that it is a code of Ethics that separates a profession from other skilled occupations. The Nigerian Institute of Public Relations (NIPR) has a code of practice that public relation practitioners…

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RESEARCH IN PUBLIC RELATIONS

1.0 INTRODUCTION Research is the systematic collection, and interpretation of information to increase understanding. The first step in public relations process is research. It is a fact-finding exercise that enables a practitioner to assess public perceptions of an organisation. Research provides us the tools to solve problems. It eliminates guess work trial and error and…

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PLANNING AND EXECUTING A PUBLIC RELATIONS PROGRAMME

1.0 INTRODUCTION Public Relations as we explained at the beginning of this course, is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics. This implies that the establishment and maintenance of this mutual understanding must be planned and provided. The axiom proper planning prevent poor performance…

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